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KMID : 0665420140290040314
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Korean Journal of Food Culture
2014 Volume.29 No. 4 p.314 ~ p.325
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Study on Recognition and Attitudes towards Korean Food in Korean Food Culture Publicity Event - Hayabusa Station targeting Festival participants -
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Kang Jae-Hee
Ko Eun-Hee
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Abstract
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To contribute to the globalization of Korean food, a Korean food culture publicity event was conducted at Hayabusa
Station, Tottori Province, Japan. This study investigated and analyzed recognition and preferences towards Korean food
in participants at the event. The method of information acquisition was also analyzed. Most participants had prior
experience eating Korean food. As for information, participants responded that they were affected by public media such
as dramas, and the most effective way of getting information was participating in lectures. This study also investigated
intake of 20 kinds of Korean food and found highest preferences for bibimbap, kimchi, naengmyeon, and galbigui, in that
order. The main motive for participating in the Korean food culture publicity event was a desire to experience a new
culture. Further, satisfaction, intention to participate, and intention to recommend Korean food were high. These attitudes
had significant effects on the intention to visit Korea. In the future, Korean food culture publicity events held in foreign lands
can contribute to Korean tourism.
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KEYWORD
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Korean food culture publicity, Recognition, Satisfaction, Intention to recommend, Intention to participate
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